Sport, management and social work are three key words in the world of Johan Cruyff and basic pillars of his legacy. His own experience as a professional football player and later as a coach and advisor led Johan to devise a plan to help athletes to enter the working world at the end of their sports career and to promote the professionalization of management in the world of sport. And thus, Johan Cruyff Institute was born, the academic legacy of Johan Cruyff.
Since its founding in 2002, Johan Cruyff Institute has trained athletes, sport managers and other professionals in Sport Management, Sport Marketing, Sponsorship, Football Business and Coaching. Its expansion has been unstoppable, and it currently offers 92 programs.
Today, it has 12 offices around the world, with a physical presence in Spain, the Netherlands, Peru, Mexico and Sweden, and international agents in 13 different countries. A total of 5,356 students have been trained in their classrooms in on campus courses and 4,173 in online courses.
Master in Football Business in Partnership with FC Barcelona
